The Future of Video

Taking a step back from Chicago-based technologies, this week's blog post is about the future of the relationship between TV and the Internet. Hollywood has made great strides in improving film quality over the years, but what does the future of TV/film look like? Companies like Google, Yahoo and Aol are claiming that TV's future is in the digital/online space.

How many TV shows do you watch a week? Do you watch any of them online? Sites like Hulu and Netflix introduced the ability to watch TV shows online. Now, larger media companies are jumping on board and bringing the TV world to consumers via the Internet. 

Don't believe me? Here are a few articles that back up my position.

Netflix, Hulu and ... Yahoo? Why Marissa Mayer Wants Original TV Programming
Check out this article by Mashable that explains why Yahoo is looking to purchase TV programming, which it can then broadcast digitally and sell advertising against. The article highlights the big players in the video media space, copied below for your viewing pleasure.

The 8 Digital Trends That Will Change The Future Of Advertising
Business Insider is a great resource for professional business-related news. The following article discusses major changes and trends that will impact the advertising industry, one of which calls out digital video. Spend on digital video advertising is projected to increase from $4.18 billion in 2013 to $12.27 billion in 2014- that's a 3x increase in only a year!

Three Biggest Video Trends Of 2014
Forbes magazine projected what the 3 largest trends will be for video in 2014. One of these trends includes updating the technology that allows TV/film to be viewed online. With an increasing population looking for TV online, making sure the technology works is an important priority. Check out the other projections Forbes is making by clicking on the title above!

10 Social Video Predictions For 2014
Unruly provides the following article that poses a few social-related video predictions for 2014. When dealing with video in particular, Unruly describes the actions Twitter is taking to make video an active ingredient to its product mix. This article also brings up the blurred line between TV online vs. not, and how companies will use what they're doing on social media to highlight what they're doing in the TV/video space.

Seven social video predictions for 2014
The Economic Times discusses the popularity of music videos in the online space. The article argues that due to the increase in advertisements filmed like a music video is increasing the digital demand for online video. The article also calls out Twitter's video focus and the importance of social media getting involved in the video space. Check out how these predictions compare and contrast to the articles above!