Have you heard of GoPicnic?

I first learned about GoPicnic when a close friend started working there as the Brand Communications Director. Known to some as the "healthy lunchable" GoPicnic prepares ready to eat meals that are predominantly vegan-friendly. The Brand Communications Director, Jamie Siegel, was hired to grow GoPicnic's digital and offline brand presence and often relies on social media to keep costs down and reach a wide target audience. More and more organizations are realizing the benefits of social media and the power of the Internet for both brand awareness and sales. Finding the right platforms and sending the right message has to be 100% customized to the company, so here's how Jamie utilizes social media for GoPicnic!

I sat down with Jamie and interviewed her about GoPicnic. She explained,

"I was brought into GoPicnic to build our social media presence online. In my year and a half at the company, I've build social engagement that rivals national brand competitiors. Facebook has been a very powerful tool for us recently. In just one year, I've utilized social media at GoPicnic to organically fans from 5,000 Facebook fans to over 21,000."

To give you additional background on how GoPicnic uses social media, here are the things Jamie thinks are the primary benefits to using Facebook and other social media platforms.

Building Brand Awareness
GoPicnic began as a start-up selling packaged meals to airlines. The company has expanded its products and relies heavily on social media to reach its nationally scaled audience. Facebook and Amazon are 2 platforms GoPicnic uses frequently.

Driving traffic to the website to boost online sales
GoPicnic uses social media to educate consumers on sales and promotions. They then use this data on consumers to help guide purchasing decisions by making suggestions of additional products based on past purchases and browsing habits. All links tied to social media are trackable, which helps GoPicnic learn more about which social media sites are working well and which aren't. 

Educating Consumers
GoPicnic sells products both online and through partner distribution channels, but finding where to buy isn't always easy! GoPicnic can be found at local Target, your local 7-11 and a variety of other convenience store locations, so social media helps communicate where consumers can buy regardless of online or offline.

Check out GoPicnic's Facebook page: 

 

Check out GoPicnic's Amazon page: